. If You Spin It, They Will Buy     

. Slogans


It’s true that the pen is mightier than the sword. Why else would companies pay monstrous sums of money to ad agencies to get you to open your wallet when they could just as easily threaten to kill you if you didn't buy something? Because mental manipulation is easier than you think, and, of course, there's no jail time involved.  A few cleverly chosen cool words and you’re hooked. You’ll want to be associated with that product; you’ll pay money to put their sticker on your vehicle’s window.

So let’s test your motorcycle marketing IQ. Can you tell with whom or what entity these snappy sayings are associated?



Demoralize mother nature
• Exxon
• Union Carbide
• Dunlop


Power is nothing without control
• National Rifle Association
• LAPD
• Pirelli Tires


If only  mother nature had a face to slap
• Exxon
• Union Carbide
• Moose Monarch Pass


Because even our heroes are human
• Mike Tyson press statement
• Martha Stewart press statement
• Suomy Helmets


Ultimate 4 stroke performance
• Viagra
• Any teenage male
• Motul


So far so good
• Chernobyl scientist’s assessment when he didn’t
smell anything funny after the initial meltdown
• The four jinxing words Davide Tardozzi always manages to say right before Ruben crashes
• Michelin Tires


Lock it or lose it
• Riker’s Island state prison
• Chastity belt industry
• Kryptonite


Living large is your best revenge
• Rochester Big and Tall Clothiers
• Huge guy who won American Idol
• Moto Guzzi


Inspired by very special human beings
• Clonaid and Raelian priest, Felix Clairvoyant
• Script for “Dumb and Dumber”
• Dainese


Better than a pit pass
• Dirty Dan’s Pure Platinum strip club
• Ben Bostrom’s pick-up line
• Motorcycle Racer magazine


Going somewhere?
• Your parents
• Your wife
• Tour Master


Some people are better equipped for life on the edge
• Armed militias
• Dead people
• Avon Tyres


Deeper Richer Smoother
• Chris Kelley referring to his Unit
• Any $4.25 Starbucks chi-chi venti coffee drink
• Crystal-Glo Motorcycle Polish


Fast Precise Light
• Chris Kelley referring to his Unit yet again
• Guided missile with anorexia
• Renthal


Slide in easy. Ride in easy. Feels good inside.
• Chris Kelley referring to his Unit an incredible third time.
• Any garage when you’ve been riding in 30° weather.
• EDZ Sports Base Layer


The laws of physics want their virginity back
• Zina Kelley after Chris Kelley made the above three references to his Unit
• Mrs. Sir Isaac Newton
• Kawasaki


Celebrating 40 years in the adrenaline delivery business
• South American bus drivers in the mountain regions
• Coke, before they stopped adding the coke
• Suzuki


Looks. Stength. Intelligence. You can’t argue with DNA.
• Typical parent bragging about kid
• Ducati North America while high on something
• Honda


Evolution meets revolution
• Any monkey in a cage with a gun in its hand
• Neanderthal's first date with Pancho Villa
• Arai


The result of years of superior intelligence
• The Yugo
• Not YOU if you answered ANY of these questions incorrectly!
• Yamaha

................................................

Go to Zina's home page.